Jeremy Bullmore once said "Brands are created like birds create nests".
OBJECTIVE: Provide support for the creative efforts of our employees through the Performing Arts Project.
BACKGROUND: Viewmark is primarily a web design firm, but there always seems to be someone involved in some sort of extracurricular performing arts project around Denver. We believe that by helping our employees get visibility for their creative endeavors, we help them, our company, and the Denver community.
CHALLENGE: Create an effective online brand awareness playbook for the Performing Arts Project with an emphasis on providing the Denver community and our employees with a promotional avenue for their works.
SOLUTION: The PAP Internet Implementation Strategy for Performing Arts Professionals. A blueprint that utilizes Viewmark's expertise and fundamental principles of marketing, methods & measurement. It includes guidelines for websites and social media platforms like Facebook, Instagram, Twitter, Blogger, YouTube, Spotify and SoundCloud, as well as powerful procedures and analytics for participants to get the most out of the World Wide Web.
RESULTS:: Over the the last few years, the Performing Arts Project has seen an increase in visitor traffic to their website by several orders of magnitude. At the same time, Viewmark employees have a conduit for their creative passions and a strong sense of company loyalty.
