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| Broadside the Musical |
The best collaborations don’t start big
When people talk about “supporting the arts,” it can sound like a one-time gesture: a check, a logo on a poster, a quick round of applause. But the truth is, the most meaningful work, onstage and off, doesn’t happen in one dramatic moment. It happens through continuity. Through showing up. Through relationships that have time to deepen. Over the years, Viewmark has been lucky enough to work alongside a small, fiercely committed group of creatives, artists who keep building, year after year, in Denver and abroad. They’ve never treated theatre like a disposable product. They treat it like a living practice: something you return to, refine, and offer back to your community with intention. That kind of long-running collaboration is rare in any field. In the performing arts, where everything is temporary by design, it’s especially rare. And we don’t take it for granted.
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| Tom Parson of Letterpress Depot with a Broadside of Broadside |
Why “Broadside” feels like the right story right now
There’s something poetic about supporting a show called Broadside in the lead-up to the 250th. Broadsides were the original “share” button; bold, public, and unapologetically physical. They weren’t optimized for clicks. They were optimized for impact. They carried news, satire, argument, and urgency through streets and taverns and meeting houses. They didn’t disappear after 24 hours. And that’s the point. The messages that matter still move fastest when they’re bold and a little ink-stained. In a moment when so much of public life happens on screens; fast, fragmented, forgettable. Broadside the Musical insists on the power of live gathering and the stubborn, beautiful slowness of making something real together. No algorithm. No scroll. Just voices, bodies, story, and the electricity of a room full of people paying attention at the same time.
What we’ve learned from working with artists
Working with this creative team has reminded us, again and again, of a few simple truths:
- A small group can have an outsized impact. The scale isn’t the point. The clarity of purpose is.
- Craft matters. Audiences feel the difference when something is built with care.
- Community is the real infrastructure. Sets get struck. Posters come down. But relationships are what keep the work alive long enough to matter.
That’s one reason we’re proud to stand behind this production: not because it’s easy, but because it’s earned. Because it’s built on the kind of sustained effort that doesn’t always make headlines, but makes culture.
