<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Viewmark Blog</title>
	<atom:link href="http://blog.viewmark.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.viewmark.com</link>
	<description>Blog to discuss, share, and explore relevant news, topics, technology and methods related to using the internet to enhance business.</description>
	<pubDate>Tue, 23 Dec 2008 21:54:37 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.5</generator>
	<language>en</language>
			<item>
		<title>Parabolic skis and web widgets (aka gadgets)</title>
		<link>http://blog.viewmark.com/2008/12/23/parabolic-skis-and-web-widgets-aka-gadgets/</link>
		<comments>http://blog.viewmark.com/2008/12/23/parabolic-skis-and-web-widgets-aka-gadgets/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 17:01:00 +0000</pubDate>
		<dc:creator>Glenn Alsup</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/?p=90</guid>
		<description><![CDATA[Being from Colorado, I like to go skiing in the mountains at least a couple of times a year with the family. It feels like a responsibility and justification for living in a climate that can be cold for many months out of the year. It&#8217;s strange how, at the same time, I always notice [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/12/23/parabolic-skis-and-web-widgets-aka-gadgets/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bob Chernet’s MARKETING INSIGHTS: Starting with a Business Case</title>
		<link>http://blog.viewmark.com/2008/12/03/bob-chernet%e2%80%99s-marketing-insights-starting-with-a-business-case/</link>
		<comments>http://blog.viewmark.com/2008/12/03/bob-chernet%e2%80%99s-marketing-insights-starting-with-a-business-case/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 17:49:42 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/?p=78</guid>
		<description><![CDATA[View Bob&#8217;s recent articles

All too often I see businesses jump-into the marketing fray with strategies that leave me scratching my head and asking &#8220;huh?&#8221;  It&#8217;s not just me; the puzzled looks span a variety of ages and demographics.  The point of the marketing message was so unclear it had to be because a.) [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/12/03/bob-chernet%e2%80%99s-marketing-insights-starting-with-a-business-case/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Spinners, sinners and your site&#8217;s survey winners</title>
		<link>http://blog.viewmark.com/2008/10/12/spinners-sinners-and-web-site-surveys/</link>
		<comments>http://blog.viewmark.com/2008/10/12/spinners-sinners-and-web-site-surveys/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 22:20:48 +0000</pubDate>
		<dc:creator>Glenn Alsup</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/10/12/spinners-sinners-and-web-site-surveys/</guid>
		<description><![CDATA[I’ve always been fascinated with political elections, but the marketing side of me is often disillusioned when observing campaign advertising. It’s just too easy to spot both sides spinning their messages to meet their agendas. Clearly, this year is no exception and the partisanship seems to be more prevalent than ever.
We are constantly being bombarded with [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/10/12/spinners-sinners-and-web-site-surveys/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bob Chernet&#8217;s MARKETING INSIGHTS: The Sales Funnel:  Helping Measure Marketing Success</title>
		<link>http://blog.viewmark.com/2008/10/02/bob-chernets-marketing-insights-the-sales-funnel-helping-measure-marketing-success/</link>
		<comments>http://blog.viewmark.com/2008/10/02/bob-chernets-marketing-insights-the-sales-funnel-helping-measure-marketing-success/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 17:35:03 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/10/02/bob-chernets-marketing-insights-the-sales-funnel-helping-measure-marketing-success/</guid>
		<description><![CDATA[View Bob&#8217;s recent articles
As marketing budgets are increasingly under the microscope, it becomes more important to think that if you cannot measure it, why do it?
There are many ways to examine campaign effectiveness, but a better method involves the component of where a campaign goes awry and where improvement is needed.  A sales funnel [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/10/02/bob-chernets-marketing-insights-the-sales-funnel-helping-measure-marketing-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>BEST PRACTICES: Let YouTube do the &#8220;heavy lifting&#8221; for video content delivery</title>
		<link>http://blog.viewmark.com/2008/08/29/best-practices-let-youtube-do-the-heavy-lifting-for-video-content-delivery/</link>
		<comments>http://blog.viewmark.com/2008/08/29/best-practices-let-youtube-do-the-heavy-lifting-for-video-content-delivery/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 22:37:03 +0000</pubDate>
		<dc:creator>Viewmark</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/08/29/best-practices-let-youtube-do-the-heavy-lifting-for-video-content-delivery/</guid>
		<description><![CDATA[One effect of rich media becoming more conventional on the web is increased bandwidth usage. In many cases, the cause comes from the size associated to video files being delivered directly from your web site. We&#8217;ve seen bandwidth rise hundreds of times for some of our client&#8217;s web sites over the last several years.
The good [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/08/29/best-practices-let-youtube-do-the-heavy-lifting-for-video-content-delivery/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bob Chernet&#8217;s MARKETING INSIGHTS: &#8220;Brand&#8221; is a Verb in Action</title>
		<link>http://blog.viewmark.com/2008/07/18/bob-chernets-marketing-insights-brand-is-a-verb-in-action/</link>
		<comments>http://blog.viewmark.com/2008/07/18/bob-chernets-marketing-insights-brand-is-a-verb-in-action/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 18:53:44 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/07/18/bob-chernets-marketing-insights-brand-is-a-verb-in-action/</guid>
		<description><![CDATA[View Bob&#8217;s recent articles

Almost everywhere you turn today you hear the term &#8220;brand&#8221; or &#8220;branding&#8221; being thrown about.  This week I&#8217;m attending a trade show in Chicago and heard variations of &#8220;brand&#8221; at breakfast, during meetings, on the shuttle, and at dinner.
&#8220;We&#8217;ve got an important new branding initiative&#8230;&#8221; said one.  Another talked about [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/07/18/bob-chernets-marketing-insights-brand-is-a-verb-in-action/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bob Chernet&#8217;s MARKETING INSIGHTS: A Successful Web Address Example</title>
		<link>http://blog.viewmark.com/2008/07/17/bob-chernets-marketing-insights-a-successful-web-address-example/</link>
		<comments>http://blog.viewmark.com/2008/07/17/bob-chernets-marketing-insights-a-successful-web-address-example/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 15:51:02 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/07/17/bob-chernets-marketing-insights-a-successful-web-address-example/</guid>
		<description><![CDATA[View Bob&#8217;s recent articles

Not that long ago I wrote an article  titled Using Web Addresses to Support the Brand to help marketers understand the importance of making a web site&#8217;s URL work hard on not only marketing &#38; communications materials, but on product packaging as well.

I&#8217;m happy to report that I received a lot [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/07/17/bob-chernets-marketing-insights-a-successful-web-address-example/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MARKETING INSIGHTS: Increase Productivity and Communication with an Intranet</title>
		<link>http://blog.viewmark.com/2008/05/01/marketing-insights-increase-productivity-and-communication-with-an-intranet/</link>
		<comments>http://blog.viewmark.com/2008/05/01/marketing-insights-increase-productivity-and-communication-with-an-intranet/#comments</comments>
		<pubDate>Thu, 01 May 2008 19:45:48 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/05/01/marketing-insights-increase-productivity-and-communication-with-an-intranet/</guid>
		<description><![CDATA[View Bob&#8217;s recent articles

The job of a marketing manager is not relegated solely to developing effective customer-facing interactions.  Often, there is a large support requirement necessary for the staff who carries out the marketing tactics, and the sales force who do the pick-and-shovel work of building relationships with customers and closing orders.
In earlier times [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/05/01/marketing-insights-increase-productivity-and-communication-with-an-intranet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MARKETING INSIGHTS: Is a Podcast a Marketing Tool?</title>
		<link>http://blog.viewmark.com/2008/04/17/marketing-insights-is-a-podcast-a-marketing-tool/</link>
		<comments>http://blog.viewmark.com/2008/04/17/marketing-insights-is-a-podcast-a-marketing-tool/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 20:00:39 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/04/17/marketing-insights-is-a-podcast-a-marketing-tool/</guid>
		<description><![CDATA[View Bob&#8217;s recent articles
 I&#8217;ve met numerous marketing managers who have asked if they need to include a podcast in their marketing mix.  It seems perfectly natural that this relatively new medium can be considered a marketing channel and should be incorporated into future plans and budgets.
First, it would be helpful to define what [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/04/17/marketing-insights-is-a-podcast-a-marketing-tool/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MARKETING INSIGHTS: Support Your Marketing Efforts with Targeted Landing Pages</title>
		<link>http://blog.viewmark.com/2008/04/03/marketing-insights-support-your-marketing-efforts-with-targeted-landing-pages/</link>
		<comments>http://blog.viewmark.com/2008/04/03/marketing-insights-support-your-marketing-efforts-with-targeted-landing-pages/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 19:35:18 +0000</pubDate>
		<dc:creator>Bob Chernet</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.viewmark.com/2008/04/03/marketing-insights-support-your-marketing-efforts-with-targeted-landing-pages/</guid>
		<description><![CDATA[View Bob&#8217;s recent articles

In the marketing world there&#8217;s no greater sin than creating a disconnect with the customer.
The whole point of what we do as marketers is to establish that harmonic resonance between the seller (us) and the customer.    It is our mission to create a need, and offer a way for [...]]]></description>
		<wfw:commentRss>http://blog.viewmark.com/2008/04/03/marketing-insights-support-your-marketing-efforts-with-targeted-landing-pages/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
