BEST PRACTICES: Automating Search Engine Optimization (SEO) in the WordPress blog application
by Viewmark
One inherent problem with most blog applications is the duplicate content issues associated with categorizing and displaying a single blog post in several different ways. Search engines have always tried to eliminate links pointing to the same content from their indices. Most blogging software allows you to display content by author, archival date and category, but informing the search engines that the listings are actually the same has always been a problem.
Another dynamic with blogging and SEO is that the individuals that typically write the posts are usually unfamiliar with the underlying principles of SEO and don’t really pay a lot of attention to things like: page title nomenclature or creating unique metadata for descriptions and keywords. The end result can be missed opportunities for web site traffic from organic search because of low page rank for your blog postings and links in the search engine result pages (SERP).
Along comes “All in One SEO Pack” from uberdose. This WordPress SEO plugin is a must-have for anyone using WordPress. It is designed to give you several basic SEO best practices as soon as you install and activate it. Our favorite feature is the automatic creation of noindex tags for the duplicate content on your web site blog. The installation is moderately painless, however, uberdose does seem to update the software more than most WordPress plugin developers, so it can be challenging to keep a consistent version for all your customers if you maintain a lot of blogs on multiple servers.
